FAQS

While it might be true that size of the billboard determines the cost of your advertisement, there are a few other factors that will decide the cost to display your campaign in the areas you want to be seen.

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Location

The placement of your billboard is probably the most important factor. The billboard could be 200 feet wide but if it’s in the middle of nowhere then nobody is going to see it and your money will have been wasted. The more costly locations for billboards are busy roads without any obstructions and locations that can be seen from a distance. While you might think that city centre locations are the best we find that to achieve the best results in the most cost effective manor locations on the outskirts of the city centre offer the best results. These roads are travelled on by millions of commuters each month and as a result are proven to achieve the most impact.  

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Period of Display

This is important, and a mistake a lot of companies make, if the campaign is too short you won’t achieve the results you are hoping for. The longer your advert is up, the more people will see it, the more often people see it, the more it becomes ingrained in their minds. Remember, when someone see’s your advert this doesn’t necessary  mean they’ll contact your company straight away, however, once they do require the product or the service your company is offering their mind will automatically think of your business, especially if they see your advertisement on a regular basis. Repeatedly seeing your advert will also build trust in your brand. Of course, keeping your billboard up for longer periods of time will cost more, but the longer you commit to at the start, the lower the monthly cost will be.

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The advert itself

You may already have a tailor made advertisement ready to simply display on one of our billboards, but don’t worry if you don’t. At GO Advertising we have been doing this for over 35 years, we have a team of marketing experts that have a vast amount of experience and a proven track record in creating the best adverts on the market to achieve the highest impact. We will discuss with you the best strategy and the message you wish to express before going back to the office to work our magic. We will return to you and offer you a choice of adverts to chose from. Simple choose which you like the most and we’ll get to work on your campaign.

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As you can see, the cost of your billboard is tailor made to your requirements and budget. It depends on your campaign and your objectives. We’ll make sure we help create your campaign to your parameters and specifications, from budget to duration of display, the size of your billboard to the location, it all has an effect on the price of your campaign.